SUHU SUHU (pronounced soo-hoo soo-hoo) is a general store curating cozy objects for everyday living.

Our name comes from a twist on the Mandarin word for comfort, 舒服 (sufu). In Taiwanese slang, it’s often said in a more laid-back way, softening the pronunciation to suhu. We like to describe it as the kind of comfort where you’re lounging on the couch, not sitting properly, just fully relaxed, like no one’s watching. That easy, unguarded comfort with yourself.

Everything we curate is meant to help you build a suhu space—no unnecessary grandeur, just peace, comfort, and quiet.