suhu suhu (pronounced soohoo-soohoo) is a general store curating goods from select artists and artisans. We offer thoughtfully designed objects that have a touch of fun and personality, making everyday moments feel a little bit more pleasant. 

The name is a slight shift for comfort in mandarin - 舒服(sufu). When Taiwanese pronounce this word, we often pronounce it in a laid back tone - giving the word an even more relaxed and casual character.